MAKING A CORPORATE VIDEO

Corporate video is now an essential tool for business marketing strategy, which is why we are giving you our 4 best tips for preparing and making a successful corporate video.

STEP 1: THE SPECIFICATIONS

Before starting anything, you must take the time to establish a specification, it will allow you to define which strategy to adopt and it is therefore important to ask the right questions and to define your precise objectives by a succession of stages, It is therefore necessary to define what is the main objective of the video and what are the message (s) to convey, what is the type and style of video, what is the target and the need, and for which audience make a video film, it is also necessary to define what will be the means of distribution and to go further ask yourself all the questions relating to the project, it is imperative to be well organized and to define your specifications step by step in order to be able to preparing for the future and a well thought-out preparation of the corporate video allows for an unsurprising shoot that is completed on time.

STEP 2: THE FORMAT

The optimal duration of a corporate video is generally very short and depends mainly on the distribution platform you will use and your marketing objective, but to capture the attention of your Internet users you will have to opt for the short format. , knowing that the average duration of human attention is particularly low, especially given the speed of the Internet and social networks, Internet users no longer have the time. They want to have access to the information as quickly as possible, if your video is too long it may not be viewed until the end!

STEP 3: THE STORYBOARDER

The essential step in shaping a concept is the storyboard. This term widely used in advertising, film and animation is used to visually explain and stage a story. it’s a graphical representation of how your video will play out, shot by shot. The storyboard makes it possible to define a framework, an intention, a movement, by determining the main elements and actions that make up each scene. using comments and annotations.

STEP 4: THE MUSIC

It is said that music is responsible for much of what an audience feels when they watch a movie or video. Choosing the right music is essential to make the audience feel all the emotion that the director asks them to feel. This is why it is important to have studied the identity of your company and your target before integrating music into your video, moreover the choice of music will also depend on the type of video you want to make, The music can play a different role depending on corporate film, corporate video, interview video and others.

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